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Brand Story

Brand Story

A skincare brand that focuses on natural plant-based ingredients provides the purest natural care for the skin, fundamentally improving it! The one-stop service concept combines "skin testing + skincare services + product supply" to become a comprehensive beauty and body expert. Founded in 1972 by Dr. Tsai Yan-Ping, who was passionate about beauty and health, the "Natural Beauty Art" was established from a beauty chair space, along with a dream of helping numerous female consumers solve their skin problems. The founding brand became an expert in protecting the skin. With over 51 years of research and development, the professional skincare line is superior to general skincare brands, with clinical skin cases and the certification of millions of consumers' skin, providing tailored solutions for skin problems, using human evidence, material evidence, and science as evidence. Naturals Beauty persists in pursuing beauty, greatly loved by women globally, and realizing the dream of brilliant entrepreneurship for women entrepreneurs. Naturals Beauty is moving towards the world, serving more beauty-loving female consumers worldwide.

Natural Beauty

Natural Beauty allows women to maintain their beauty and elegance in busy times. We love to see you with a beautiful and carefree smile.


As of December 2022, 1,500 professional SPA beauty centers globally have used Natural Beauty products.
The brand operates exclusive beauty and SPA centers in Greater China and Malaysia, providing services to highly sophisticated customers.
The biotech R&D center actively develops cutting-edge ingredients and formulas, and the brand and products have won various awards from professional organizations worldwide.
These include the National Jade Mountain Award, which has been won for three consecutive years, the Monde Selection for two consecutive years, the 2022 Global Green Beauty Awards in the UK, and nominations for the Pure Beauty Global Awards for the Best New Premium Anti-aging Product and Best New Product Award, among many other domestic and international awards.

10 million

Serving tens of millions of women globally.

Our world-class scientific research and development team sources from nearly a thousand international raw materials, with 30+ patented raw materials and dozens of patented technologies. We have over 1000 formulations.
The secret to Natural Beauty's aesthetics is our promise to you with every bottle of skincare. You can experience the natural beauty of expertly formulated skincare solutions designed just for you, whether at our spa or at home.
Our professional, clinical skincare cases and certifications from tens of millions of customers provide custom solutions for skincare problems, backed by personal evidence, physical evidence, and scientific testimony. We offer all-around protection for all types of sensitive skin.


Natural Beauty
With you, we use the simplest and most eco-friendly way

To coexist with nature
And rediscover the pure origin of skincare.

O Natural botanical extracts
O No animal testing
O Ocean-friendly

Invest in a green earth with love!
Respond to Earth Day with a plastic reduction and bottle recycling feedback program.

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